Previous month:
June 16, 2013 - June 22, 2013
Next month:
July 21, 2013 - July 27, 2013

PofE 045: Book Review: Let’s Get Real Or Let's Not Play - Sales Training

Let’s Get Real Or Let's Not Play

Premise:

The premise of “Let's Get Real or Let's Not Play” is that business development must be totally client focused. Customers want to buy and not to be sold a bill of goods. This is a paradigm shift or a new mental model that advocates a methodology where two companies mutually decided to work together with the goal of meeting the client’s needs while providing a profitable engagement for the service provider, trusted adviser or professional service organization.

Continue reading "PofE 045: Book Review: Let’s Get Real Or Let's Not Play - Sales Training" »