PofE 047: Top 5 Advertising Techniques of David Ogilvy - A CopyWriters Secret


Notepad-on-a-wooden-table

Passion kept one fully in the present, so that time became a series of mutually exclusive 'nows.' by Sue Halpern

Background and Challenges

• David Ogilvy left Oxford University in England to become chef apprentice at the finest restaurant in Paris.

• David had a knack for selling and achieved success selling the high-end cooking stove Aga door-to-door to French chefs in spite of the Depression in Great Britain. His bosses asked him to write a sales instruction guide at the age of 24.

• The manual’s success led to a position at his brother’s advertising firm of Mather & Crowther. In 1938, the firm sent him to New York City to study American advertising.

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PofE 024: Warning, Following Benjamin Franklin's Productivity Secrets Will Increase Your Effectiveness

  One-Business-Man-Worth-His-Weight in many workers

"Success is getting what you want. Happiness is wanting what you get." Dale Carnegie 

His Life

* Born on January 17, 1706 (or according to O.S. January 6, 1705) [Link to Old Style below. Very interesting.] Died April 17, 1790.

* Benjamin is the eighth child of his father’s second wife, the tenth boy, and the last boy among seventeen children. (Four from the first wife of Josiah Franklin, and thirteen from the second wife.)

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PofE 014: Insights From Steve Jobs On Visionary Leadership

 

Visionary  “The leader has to be practical and a realist yet must talk the language of the visionary and the idealist”. Eric Hoffer

What did he have to overcome growing up?

  • He was adopted by Paul and Clara Jobs who lived in Mountain View California. 

 

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PofE 004: Visualize Your Outcome

Business_Vision “Before everything else, getting ready is the secret of success.” Henry Ford

  • He turned a last place organization into one of the world’s most popular sports brands with 28,000 employees and $15 Billion in worldwide sales. 

 

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