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PofE 076: Wally Famous Amos Innovator of the Chocolate Chip Cookie

Chocolate-Chip-Cookies

"Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy." Gary Hamel

Background

  • The Founder of Famous Amos Cookies, Wally Amos was born Wallace Amos Jr. on July 1, 1936, in Tallahassee, Florida.
  • He began on the path to becoming an American entrepreneur when his Aunt Delia baked homemade taught him how to bake her recipe for chocolate chip and pecan cookies.
  • His love of cooking led him to enroll in the Food Trades Vocational High School and he studied culinary arts for two years.

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