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PofE 047: Top 5 Advertising Techniques of David Ogilvy - A CopyWriters Secret


Notepad-on-a-wooden-table

Passion kept one fully in the present, so that time became a series of mutually exclusive 'nows.' by Sue Halpern

Background and Challenges

• David Ogilvy left Oxford University in England to become chef apprentice at the finest restaurant in Paris.

• David had a knack for selling and achieved success selling the high-end cooking stove Aga door-to-door to French chefs in spite of the Depression in Great Britain. His bosses asked him to write a sales instruction guide at the age of 24.

• The manual’s success led to a position at his brother’s advertising firm of Mather & Crowther. In 1938, the firm sent him to New York City to study American advertising.

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PofE 046: Walt Disney 5 Qualities of A Leader

Disney-s-Hollywood-Studios

"Life is like a ten speed bicycle. Most of us have gears we never use." by Charles Monroe Schultz

Background and Challenges

• Walt Disney was interested in art and drawing at an early age. At the age of 7, he sold small sketches and drawings to nearby neighbors.

• After he had returned from driving ambulances for the Red Cross in France during World War I, he pursued a career in commercial art with the production of short hand-drawn animated films for local businesses.

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PofE 045: Book Review: Let’s Get Real Or Let's Not Play - Sales Training

Let’s Get Real Or Let's Not Play

Premise:

The premise of “Let's Get Real or Let's Not Play” is that business development must be totally client focused. Customers want to buy and not to be sold a bill of goods. This is a paradigm shift or a new mental model that advocates a methodology where two companies mutually decided to work together with the goal of meeting the client’s needs while providing a profitable engagement for the service provider, trusted advisor or professional service organization.

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